The Little Link was established in 2011, to provide cufflink lovers a wide variety of cufflinks at affordable prices. Cufflinks may be small, but there is always a unique design for every occasion and you can never run out of reasons to indulge yourself or surprise your loved ones. Our Story Based in a sunny little island called Singapore, the site originally started as a little side project by the founder Ashley. She has always been in love with accessories - the 8 year old Ashley was already busy modifying interesting keychains into one of a kind necklaces for sale. When she first discovered the world of cufflinks, she was fascinated with the endless possibilities of such a small yet versatile piece of accessory. While shopping for gifts, she found a lack of choices and identified the gap in this niche market. The site was launched in 2011 and is now the largest men's accessories site in Southeast Asia housing cufflinks, neckties, bow ties and many more.