The Little Link was established in 2011, to provide cufflink lovers a wide variety of cufflinks at affordable prices. Cufflinks may be small, but there is always a unique design for every occasion and you can never run out of reasons to indulge yourself or surprise your loved ones. Our Story Based in a sunny little island called Singapore, the site originally started as a little side project by the founder Ashley. She has always been in love with accessories - the 8 year old Ashley was already busy modifying interesting keychains into one of a kind necklaces for sale. When she first discovered the world of cufflinks, she was fascinated with the endless possibilities of such a small yet versatile piece of accessory. While shopping for gifts, she found a lack of choices and identified the gap in this niche market. The site was launched in 2011 and is now the largest men's accessories site in Southeast Asia.