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BoBo's Story Nicknamed Bobo as a child, I had a soft toy that went everywhere with me. I used this toy as a pillow and it had a blanket inside that my grandmother had made. It wouldn’t leave my side, whether it was at nursery school, in the car or in front of the TV. I then grew up and wanted to create a range of fun and functional toys that were softer, cuter and more practical than anything else out there… and BoBo Buddies was born. James

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